Naming references
About naming, the process and working with Nike Schaller by Jochen M. Wilms, CEO W Ventures
The names "CYO", "LUQOM", "ARCCHIO"
"In Germany alone, more than 90,000 new trademarks were registered last year. It is often underestimated how much effort it takes to find a name that is secure under trademark law. A name that has the potential to establish a market-leading position worldwide for generations to come.
Company and product branding are among the most important strategic marketing topics of our time, which must be assessed perfectly.
Unfortunately, I experience again and again that operational teams underestimate the effort and the necessary expertise associated with these topics.
The quality and sustainability of the service can be assessed on the basis of the methodology and intensity with which the naming service provider Namerock, headed by Nike Schaller, searches for new names and their willingness to find the name of the name directly. Namerock supported me in very different companies and very demanding projects with finding a name,
with research, arguments and facts to come to a mature decision in various projects.
Through close cooperation, we received branding and naming results that are now the basis of the market-leading international strategies in some of my portfolio companies.
With the name CYO, for example, Nike Schaller created a product brand for the company Dornbracht,
which has already made its mark in the luxury segment worldwide."
JM Wilms
Investor & Chairman in leading international companies
W venture
NAMING
AVENTRON
New company name: KKB, New Energies
ARCHIO
Architectural design
LUCANDE
Exclusive product design
LINDBY
lamp world. Young living.
4S CONSULT
strategies. Solutions. Security. services.
Name and Claim for AM-Cyber Security Company
LUQOM
Naming: Holding Lamp World
CYO
Dornbracht fittings: design sculpture 21
TAYRON
For a naming agency specializing in car names
and other...
CUSTOMERS
Lampenwelt, Lamps & Luminaires
Naming concepts, holding naming, own brands and product names, 2017 -2022
Lufthansa City Center
Luxury Brand: Strategy and Naming Consulting
Berlin Volksbank
Nomenclature, naming architecture for service areas
DOLLE stairs for indoor and outdoor use
International naming architecture, nomenclature and product names
Ispin Cyber Security, Zurich
co-creation Naming process, claim, branding
Cornelsen Verlag
Naming for nursing book series
LivingCrafts
Own brand name
Founders Lane, Corporate Venture Builder & Company Builder
Naming development for Renaming, Factor10
Solvestio GmbH
Advice on startup company names, name development for patent 2021
Naming Workshop 2021
Renaming for real estate developers, investors and asset managers
naming workshop
Name development for Gothaer insurance, health start-up and app naming
HEAVN GmbH, Human Centric Lighting
Advice on the naming strategy, conception of the naming system, nomenclature, product names
Name presentations including uncomplicated exemplary logo designs
Product names for Arla, funny-fresh,
Name development for Telekom concert platform
Deutsche Bank: Naming for global platform
Deutsche Bank: Naming for a consumer app
Deutsche Bank: Renaming for own brand
NDA: TAYRON, VW for T-Series China
CHRISTIAN: Naming luxury brand
Bodmer: Online shop for electronic items
Baumann+Eggimann: kitchen brand
PAX Insurance: Product name
South-West Photo Festival: Renaming
Leica: Finding a name for the optical location
Zürcher Kantonalbank: Naming for services
Swisskauf: Naming for online shop
Automotive: Naming for processes, architecture, spaces
Food: Naming for fusion names
Sustainable energy: solar and windmill construction
Real Estate Park Berlin
Workshop & name developments for car names
electric car names
Disaster: global med. support
Inclusion: renaming of an association
Next namings: under NDA
COCREATION
OTHER INDUSTRIES
• Name developments for cosmetics, health apps, platform consulting, real estate, security, Mechanical engineering, acoustics, fashion, food, environmental initiatives, energy, climate protection • Projects on topics: H2, CO2 asphalt storage, blockchain, KI, IOT, apps, media, further education, chemistry, pharma, change, Consulting, automotive, digitization (politics, China, USA, Israel, Scandinavia), space, engineering, medicine, design and architecture
On request: Further information on projects released for distribution
feedback
Advice, nomenclature, product names
Nike Schaller shines with competence
and understands it well
to empathize with a brand .
David, große Austing
Photo: © HEAVN GmbH, Munich
Product patent naming and logo
When I was looking for professional help for a successful product name, I came across the work of Ms. Nike Schaller. And I was not disappointed.
It was a very good and professional cooperation. She explained her approach and designs to me in detail so that I could understand everything.
Ms. Schaller and her Namerock colleague were also able to help me with the logo development. So in the end I had not only a very nice product name but also the right logo for it.
I can recommend Ms. Schaller with a clear conscience and will also include her in my future projects.
"In any branding process, 'naming' should take the lead."
The name development requires a holistic approach. Most of the time, the name development is insufficiently planned and invested by less qualified employees and service providers.
For this reason, I gave Nike Schaller responsibility for corporate and product brand development with NAMEROCK in a variety of tasks, e.g. B. also at the company Lampenwelt.
The holistic support from the first briefing to
entry in the trademark register by Nike Schaller was an essential guarantee of success.
Jochen M. Wilms
"Thank you very much for the absolutely appreciative and transparent advice. I have always felt very well understood and taken care of.”
Jannis Augustine
Project manager for future projects, Draco medical products