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namerock. is a branding agency focused on naming, brand name consulting, nomenclature and name architecture.

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naming. branding. consulting.
naming - naming consulting - naming workshop - brand names, product names, company names, corporate naming, names for start-up, platform, store, app - real estate names, project names - event naming - trademark research, trademark registration - claim, motto - brand name design - logo - figurative mark

naming. branding. consulting.
naming - naming consulting - naming workshop - brand names, product names, company names, corporate naming, names for start-up, platform, store, app - real estate names, project names - event naming - trademark research, trademark registration - claim, motto - brand name design - logo - figurative mark

New Yorker Büro

International naming
for companies, agencies, institutions,
investors and founders.

Example of holding brand name

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Photo & Claim: © Luqom Group

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Task: A holding name for

the leading lighting platform

 in Europe.

luqom.com

brand name

Every name is a creation process

Dornbracht color fund CYO Namerock.jpg

CYO

 

As elementary as the design

so elementary the name.

Multiply design and name

themselves in their effect.

Brand name development for Dornbracht

Photo: © Dornbracht. Design: © Sieger Design

Examples of private labels

arcchio lighting Naming.jpg

Photo: © Lampenwelt

ARCCHIO

Task: light and design,

that brings architecture to bear

archio.de

brand name

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LUCANDE

Task: Exclusive design

as a private label from world of lamps

lampewelt.de

brand name

Photo: © Lampenwelt

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Strategy. Vision. Emotion.

Nike Schaller's brand names align with the company's vision and mission.

Brand names can find the "product soul", emphasize it, tell a story and become a strong brand together with the product.

The goal is to get to the essence of the brand core.

 

 

References

Dornbracht  GmbH

Naming the  Design series "CYO"

Luqom Group  GmbH

naming of several  own brands

Name development of the holding brand (Logo of Peter Schmidt Group)


Deutsche Bank  GmbH

Name development global platform, naming for app


Dolle  GmbH

Naming strategy, naming architecture, nomenclature and product names


KKB, Switzerland

Renaming company name to "Aventron", public company


Publicis Group

Car names, nomenclature (NDA), electric cars, naming architecture

 
Free State of Saxony

Motto, claim finding, international image campaign


Start-up naming

Workshops, brand name, advice, nomenclature, logo

Further  Industry sectors

Naming: Automotive (NDA)  

Name development: Real Estate Parc Berlin (NDA)  

Renaming: Machinery Manufacturers for Solar and Wind Energy (NDA)  

Renaming Co-Naming: Food Merger (NDA) 

 

 

References

Dornbracht  GmbH

Naming the  Design series "CYO"

Luqom Group  GmbH

naming of several  own brands

Name development of the holding brand (Logo of Peter Schmidt Group)


Deutsche Bank  GmbH

Name development global platform, naming for app


Dolle  GmbH

Naming strategy, naming architecture, nomenclature and product names


KKB, Switzerland

Renaming company name to "Aventron", public company


Publicis Group

Car names, nomenclature (NDA), electric cars, naming architecture

 
Free State of Saxony

Motto, claim finding, international image campaign


Start-up naming

Workshops, brand name, advice, nomenclature, logo

Further  Industry sectors

Naming: Automotive (NDA)  

Name development: Real Estate Parc Berlin (NDA)  

Renaming: Machinery Manufacturers for Solar and Wind Energy (NDA)  

Renaming Co-Naming: Food Merger (NDA) 

Dornbracht GmbH

Naming of the design series "CYO"

Luqom Group GmbH

naming of several own brands

Name development of the holding brand (Logo of Peter Schmidt Group)


Deutsche Bank GmbH

Name development global platform, naming for app


Dolle GmbH

Naming strategy, naming architecture, nomenclature and product names


KKB, Switzerland

Renaming company name to "Aventron", public company


Publicis Group

Car names, nomenclature (NDA), electric cars, naming architecture

 
Senate, Free State of Saxony

Motto, claim finding, international image campaign


Start-up naming

Workshops, brand name, advice, nomenclature, logo

Further Branches

Naming: Automotive (NDA) 

Name development:Immobilienpark Berlin (NDA) 

Renaming: Machinery Manufacturers for Solar and Wind Energy (NDA) 

Renaming Co-Naming: Food Merger (NDA)

 

Namerock sstands for strong brand names.

NAME ROCK. Accuracy for strong brand names.

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