
ZGNUM is Praemior's naming service for companies and brands for professional name development, research, product naming and name architecture.

The potential of names
Names make a difference
How much value is a name worth?
How much will it be worth?
A name can lead an idea to worldwide performance.
"A name as a crown for the new design class."
ZGNUM, Naming for Dornbracht Design
SERVICES
Unique Names for International Business.
"Efficiency is
no question
of time."
— Lee Iacocca
A wavelength ahead
ZGNUM characterizes knowledge of innovations, technologies, financial sector, markets. Naming for innovative building materials, H2 fuels, CO2-asphalt storage or fashion, design, sustainability: ZGNUM is positioned for all research areas and develops names with the help of everything that belongs to naming, especially the love of good names. ZGNUM also advises on vision, mission and target groups if required, which is why business consulting knowledge can also be assumed when working together.
Where know-how is lacking, naming often ends up with names that are already registered.
Knowledge brings versatile solutions to the field, especially ultimately the certainty of what is a good name for the desired goals: with it the new brand name can be created.
"Truly innovative
is only,
who goes
where the others
are not."
— Reinhold Messner
Aventron
Naming for KKB, Swizzerland:
Public company for new energies
Challenge
European reorientation
with a new company name
ARCCHIO
ZGNUM for Lampenwelt GmbH
Own brand for architectural light
Challenge
Finding a name in a dense brand environment
Free com domain
LUQOM
Naming for Lampenwelt GmbH
Brand name for Holding
Challenge
International trademark application
Free com domain
NAMES WITH ZGNUM
CYO
ZGNUM for Dornbracht
New design series
challenge
New naming strategy
for international customers

WHY ZGNUM
Innovation and excellence
represented
in the name
Our diverse forms of expression can be traced back to the earliest beginnings of advanced civilizations.
We can accurately map the breadth or depth of a business idea with elements of modern and classical languages, phonetics and signs, and forge the signal for its essence.
companies, startups
Customers of ZGNUM

Dornbracht

Deutsche Bank

Founders Lane

Luqom Group
Name development
is like the development
of a new star
in the brand sky.
Trademark applications in numbers
89,438
2020 new registrations in Germany, 13% more than 2019
176,987
2020 new registrations in Europe
1.4 million
Registered trademarks in Europe 2022
2022/2: Number of international trademarks in the European trademark register