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ZGNUM is Praemior's naming service for companies and brands for professional name development, research, product naming and name architecture.

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The potential of names

Names make a difference

 

How much value is a name worth?

How much will it be worth?

A name can lead an idea to worldwide performance.

"A name as a crown for the new design class."

ZGNUM, Naming for Dornbracht Design 

SERVICES

Unique Names for International Business.

Innovative
and timeless.

You have a new idea, you have a business model, a new app or platform: Experience it, how this product comes to life - with a name that gets people excited about your idea for the long term.

"Imagination
circled
the world."
—  Albert Einstein

"Efficiency is
no question
of time."
  —  Lee Iacocca

Naming 
with efficiency

Naming can also be done differently

Are you afraid that a naming process will drag on for months? That the costs will reach Elbphilharmon proportions? That no convincing name will emerge in the end?

None of that has to be the case.

A wavelength ahead

ZGNUM characterizes knowledge of innovations, technologies, financial sector, markets. Naming for innovative building materials, H2 fuels, CO2-asphalt storage or fashion, design, sustainability: ZGNUM  is positioned for all research areas and develops names with the help of everything that belongs to naming, especially the love of good names. ZGNUM also advises on vision, mission and target groups if required, which is why business consulting knowledge can also be assumed when working together.

 

Where know-how is lacking, naming often ends up with names that are already registered.

Knowledge brings versatile solutions to the field, especially ultimately the certainty of what is a good name for the desired goals: with it the new brand name can be created.

"Truly innovative
is only,
who goes 
where the others
are not."
—  Reinhold Messner

Aventron

Naming for  KKB, Swizzerland:

Public company for new energies

Challenge

European reorientation

with a new company name

ARCCHIO

ZGNUM for Lampenwelt GmbH

Own brand for architectural light

Challenge

Finding a name in a dense brand environment

Free com domain

LUQOM

Naming for Lampenwelt GmbH

Brand name for Holding

Challenge

International trademark application

Free  com domain

NAMES WITH ZGNUM

CYO

ZGNUM for Dornbracht

New design series

challenge

New naming strategy

for international customers

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WHY ZGNUM

Innovation and excellence

represented

in the name

Our diverse forms of expression can be traced back to the earliest beginnings of advanced civilizations.

 

We can accurately map the breadth or depth of a business idea with elements of modern and classical languages, phonetics and signs, and forge the signal for its essence.

companies, startups

Customers of ZGNUM

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Dornbracht

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Deutsche Bank

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Founders Lane

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Luqom Group

Name development
is like the development
of a new star
 
in the brand sky.

Trademark applications in numbers

89,438

2020 new registrations in Germany, 13% more than 2019

176,987 

2020 new registrations in Europe

1.4 million

Registered trademarks in Europe 2022

2022/2: Number of international trademarks in the European trademark register

Team ZGNUM

Creative minds with  innovative ideas, 

international awards

and many years of experience:

Professional names and strong design guaranteed.

Feedback | AWARDS

NAME

LUQOM, CEO:

"By working closely with ZGNUM, we have achieved branding and naming results that are now the  foundation of market-leading international strategies in some of my portfolio companies."

AWARDS:

2 awards ADC, concept & strategy

2 awards ADC, Design

1 award AIAP NYC, USA: Design

3 awards: Branding, Campaign

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